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How many women are featured in climbing magazines? (Spoiler alert: not enough!)

I was flipping through some old climbing magazines the other day looking for inspiration.

I quickly realized when you take away the women in ads or just standing around in the background of photos, it leaves you with very few women actually climbing.

So I thought I’d do a little research…

Female climbers on magazine covers (3)

 

The details

The magazines I chose were:

  • Climbing (the most popular): 2 out of 12 covers
  • Gripped (Canadian): 1 out of 6 covers
  • Alpinist: 1 out of 5 covers

I wish I could have included Rock and Ice (second most popular), but I couldn’t find back issues for 2015.  The most recent full year I could find was 2013. The numbers were very similar to the other three magazines: 2 out 8 covers or 25%.

 

 

 

 

I am not sure how anyone identified in terms of race, gender, sexual orientation, etc, as I didn’t look up up more information about everyone by name. But it is worth noting that (unsurprisingly) this was mostly a white, cisgender looking crowd.

Why does this matter?

I realize that magazine covers for a fringe sport is not exactly the most pressing social justice issue.

BUT the representation of women in the media shapes how we think of ourselves.

It can inspire us — or make us set the bar much lower.

Why are there so few women?

Since this is my blog and not a research paper, I get to speculate wildly without citations:

  • Editors think (or know) that covers with women won’t sell.
  • Editors choose photos of people who remind them of themselves.
  • Climbing photographers are mostly men who  climb with their male friends.
  • Many professional female climbers are not “sexy” or “cute”
  • Photos of scratched up, super buff women being belayed by their boyfriends do not inspire men to buy magazines (But Emily Harrington… I love you!)

I’d love to hear your thoughts on my theories. What have I missed?

Feature photo: Ashima Shiraishi, one of the best climbers in the world.  Read her interview with BuzzFeed discussing her record breaking year. She has my vote for being on climbing magazine cover soon!

I love being outdoors, especially in the mountains. I live on Vancouver Island on the west coast of Canada.

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One Comment

  1. I’ve noticed this, too. Though the number of men participating still outnumber the number of women, there are more and more of us out there loving all aspects of the sport. It would be great to see more coverage of women climbers, more features aimed at women, and, yes, more covers featuring scruffy, scratched up, muscly female members of the tribe.

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